TVGuide.com continues its development of second screen offerings by reproducing Character Chatter, USA Network’s second screen experience, and integrating it into the TVGuide website.
“Viewers who visit TVGuide’s summer preview section can participate in real-time social conversations around USA shows like ‘Burn Notice’ and ‘Covert Affairs,’ just like they can on USANetwork.com,” reports Lost Remote.
“We’d be open to integrating everybody’s social streams,” says TVGuide.com GM Christy Tanner. “Just as the playing field is level for streaming video and full episodes that we’ve integrated, that’s the same for a social stream.”
TVGuide.com has already experienced success in the second screen space, according to Tanner. “She points out that 91 percent of TVGuide’s mobile use happens in the home, 20 percent of TVGuide.com’s Web traffic originates from mobile devices and 1.5 million users actively use the TVGuide apps every month,” notes Lost Remote.
TVGuide plans a relaunch of its mobile apps in August with new social TV features. Tanner predicts the mobile experience is “about to get a thousand times better.”
TVGuide.com continues its development of second screen offerings by reproducing Character Chatter, USA Network’s second screen experience, and integrating it into the TVGuide website.
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