Tweeting and Retweeting: Study Details How Content Matters on Twitter
By Karla Robinson
February 13, 2012
February 13, 2012
- Trying to make your article popular on Twitter? A new white paper by HP Labs reveals how.
- Researchers analyzed 40,000 articles posted to Twitter, focusing on content rather than just the rates or numbers of tweets. ReadWriteWeb lists some of the results:
- “Source was the biggest indicator. The more reliable the source, the better chances of a tweet.”
- “Stories in popular categories will spread more rapidly.”
- “Mention a known person, place or organization and you’re also more likely to get your story tweeted (which explains why celebrities’ names often litter the trending topics column whenever I log into Twitter).”
- “Emotional articles were no more likely to be spread than objective articles.”
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