Twilight Trailer Sets Yahoo! Movies Single Day Record with 7 Million Streams

By David Tobia
June 26, 2012

The trailer for “Breaking Dawn – Part 2” — the final installment of the “Twilight” series — has broken the Yahoo! Movies record for unique streams with over 7 million views in 24 hours.
“Yahoo! Movies attracts over 27 million unique users a month, so 7 million streams is a sizable achievement for a single day,” explains a Yahoo! spokesman.
“Twilight” studio Summit released its trailer on Wednesday in an exclusive window partnership with Yahoo! Movies for 24 hours. The previous record-holder was “The Twilight Saga: Breaking Dawn – Part 1.” Even though the trailer is no longer an exclusive, its viewing numbers are holding strong.
In October 2011 users downloaded “The Avengers” trailer on iTunes 10 million times in one day. In December 2011 the trailer for “The Dark Knight Rises” received 12.5 million downloads in a single day.
“It’s possible that the discrepancy may be the size of the different platforms — ‘Breaking Dawn – Part 2’ was, after all, a record breaker for Yahoo! — or simply a commentary on the ways in which different audiences interact with material offered to them, but it’s also a strong possibility that, in this year’s conflict between superheroes and vampire romance, it’s the guys in the skintight suits who’ll emerge victorious,” comments Digital Trends.

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