Twitter is Reshaping the Ad Game with Interactive Networked Products

By emeadows
October 2, 2012

“Lost in the recent noise about Twitter’s developer relations and product designs is that Twitter is quickly (and relatively quietly) becoming a successful advertising business,” reports ReadWriteWeb. “And it’s doing this in its own way: Not by running banner ads or video pre-rolls, but through its own interactive, networked ad products.”
Twitter’s “ad boss” Adam Bain recently took the number one spot on the Adweek list of the top 50 industry power players.
“Twitter is where the new ad wars are being waged,” according to Adweek, noting that “promoted Trend ads now command $120,000 a day — and advertisers have to wait in line.”
“Twitter ads are designed to be human — content, in a brand’s ‘voice,’ but not robotic — and meld with the content around them,” notes the post. “They’re designed to provoke feedback — via favorites, retweets, hashtagged tweets, and replies — in the same medium they’re created and presented in.”
“And advertisers can increasingly target them to people who might actually be interested in their pitch,” adds RWW.
While Twitter’s first priority is still user growth, one could feed into the other. “The result, if everything works, could be a Twitter with many hundreds of millions of users, and a billion-dollar-plus ad business,” concludes RWW.

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