Twitter Launches Self-Serve Advertising Model for Small Businesses
By Karla Robinson
February 20, 2012
February 20, 2012
In a move to bolster its long-term advertising business strategy, Twitter rolled out a new service for small businesses and advertisers using American Express cards to buy and place ads on the micro-blogging site.- “Since 2010, Twitter’s in-house sales staff has sold ‘promoted tweets’ to large businesses on a case-by-case basis,” explains Reuters. “The company spent last year developing a self-serve system that could handle a far greater volume of ad transactions and, in November, opened the system to a small number of clients for testing.”
- Currently only available via American Express, Twitter plans to offer the service to additional cardholders in the coming months.
- For investors and analysts, Twitter’s continual development of its business model is important to the potential upcoming IPO.
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