Twitter will launch Promoted Tweets and Promoted Accounts across its official mobile apps.
This will be the network’s first effort to reintroduce promoted content since a disappointing effort last year, suggests Wired.
This time, promoted content will be integrated into users’ main timelines and search results, rather than featured in a separate area of the screen. The content should also be easily dismissible by scrolling or swiping.
“Twitter announced that sponsored tweets and accounts would soon be rolling out to the timelines, searches and suggested follows seen by users of the social network’s mobile client apps,” indicates the article. “Promoted Accounts will appear immediately in user searches and suggestions with the latest updates to Twitter’s official mobile apps for Android and iOS.”
“Users of third-party mobile clients, of course, won’t see any of that advertising at all — something bound to be a point of continued tension between Twitter and the developers who use its API,” reports Wired.
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