Twitter will roll out its advertising products including promoted tweets, promoted trends and promoted accounts to 50 countries by the end of the year. The launch will begin in Latin America and Western Europe.
“The expansion marks the next stage for the six-year-old tech start-up’s development, with Twitter seeking to turn its 140 million users into revenue,” explains The Hollywood Reporter.
“Asked about the next stage of development for the company, founder Jack Dorsey left the door open for a flotation, or potentially a sale to a technology giant such as Google,” adds the article.
Twitter claims that, unlike Facebook, it is not struggling with the rise of mobile usage by its base, saying its mobile ads are performing well.
“We were born mobile,” said Adam Bain, director of revenue for Twitter. “Tweets are like water, they work whatever you put them through.”
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