Two New Business Groups Shine a Spotlight on Mobile DTV at NAB
By Rob Scott
April 17, 2012
April 17, 2012
- Mobile DTV has a significant presence at this week’s NAB show in Las Vegas (April 14-19).
- In addition to vendor booths touting mobile DTV solutions, demos are taking place at the Mobile DTV Pavilion (sponsored by the Open Mobile Video Coalition) and the ATSC Tech Zone, run by the Advanced Television Systems Committee.
- “With more than 120 stations now on the air with mobile DTV signals and two new business groups ramping up for launch, now is the time to see the new products and services that will make mobile DTV an indispensable service,” said Vince Sadusky, president of the OMVC and CEO of LIN Media.
- The Mobile Content Venture and the Mobile500 Alliance are the two groups referenced by Sadusky.
- The first is “a joint-venture of 12 major broadcast groups” that has “announced alliances with consumer electronics manufacturers to bring new mobile DTV-capable devices to market and to develop external devices that will allow existing iPads and smartphones to receive live broadcast signals,” reports Broadcasting & Cable. The Mobile500 is comprised of “50 member companies that hold licenses to 437 TV stations.” At NAB, the alliance is showcasing “its solution that offers live TV, DVR type functionality for recording live TV, on demand programming, social media integration, closed captioning and interactive advertising.”
- “A new range of Mobile DTV receivers will be bringing mobile viewing innovations to viewers across the country, making local news, weather, sports, entertainment and emergency alerts immediately available to people no matter where they are located,” added Sadusky.
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