UK Firm Zeebox Adds Click-to-Buy Functionality in Social TV App

By Karla Robinson
February 20, 2012

London-based social TV company Zeebox is launching clickable TV ads that enable UK users to “purchase products advertised on TV through their tablet or smartphone in real time,” the press release explains.
“Zeebox seems to be one of the only major players in the UK giving them the opportunity to really build a great product in their market and then come to the U.S. with a fine-tuned model and case studies,” comments Lost Remote, noting that U.S. social TV start-ups are also working to make ads useful.
The clickable ads utilize a video fingerprinting technology to recognize ads. A few seconds into the ad, a click-to-buy button appears in Zeebox’s real-time tag stream, with icons to identify the type of product (such as a song or travel service).
The company doesn’t have any deals in place with advertisers yet but is already providing click-through for tagged ads.
According to Zeebox co-founder and CTO Anthony Rose: “For now we’re using click-to-buy zeetags, with our systems and operators selecting the destination — for example, we send music purchases to iTunes, DVDs to Amazon, food to Tesco, cosmetics to Boots.”

No Comments Yet