Ultra High-Definition: CEA Announces Name for Next Generation 4K TVs

By Rob Scott
October 22, 2012

The next generation 4K HDTVs will be known as “Ultra High-Definition” or simply “Ultra HD,” according to a decision made Thursday by the Consumer Electronics Association’s Board of Industry Leaders.
The first Ultra HD models are slated to go on sale this fall and are expected to be a major theme at January’s CES in Las Vegas. LG launched its $20,000 84-inch Ultra HD model in September, followed by Sony with its competing 84-inch model for $5,000 more.
“Earlier this year, the CEA Ultra HD Working Group was formed to discuss how best to define and educate consumers about this new technology,” reports Broadcasting & Cable. “The organization also undertook extensive consumer research on the best way to explain to consumers the new technology and its value.”
To meet the requirements of Ultra HD status, products such as TVs, monitors and projectors need to feature at least eight million active pixels.
“Displays will also have an aspect ratio of 16×9 and must have at least one digital input capable of carrying and presenting native 4K format video at 3,840 x 2,160 resolution,” notes the post.
“Ultra HD is the next natural step forward in display technologies, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality,” says Gary Shapiro, president and CEO of CEA. “This new terminology and the recommended attributes will help consumers navigate the marketplace to find the TV that best meets their needs.”

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