UltraViolet News from Amazon, Rovi and Samsung at CES Press Event

By Dennis Kuba
January 17, 2012

Promising signs for the UltraViolet cloud-based digital locker were noted at CES last week.
Flixster, which is owned by Warner, is growing after Panasonic and Samsung announced they will add it to their HDTVs and Blu-ray devices.
Digital Entertainment Content Ecosystem (DECE) says 750,000 households have signed up for UltraViolet.
Rovi’s Digital Copy Solution, which will be used by Samsung and available on PCs, will allow consumers to add their discs to their UltraViolet locker after paying a “nominal” fee.
Another potentially significant announcement was made by Amazon, which “revealed that rights for electronic sell through have been secured from one of the big studios — still waiting to learn who,” reports Engadget. “Considering the true potential of UltraViolet can never be realized without near full support for all the online content retailers, and that Netflix has apparently withdrawn from DECE, this could be a major win for the over 80 companies that are a member of the consortium.”
The studios are still focused on content ownership. Engadget questions why people will own when they can stream for less cost.

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