UltraViolet, the cloud-based service that enables consumers to view content across multiple devices, has opened its licensing platform to content, technology and distribution partners.
It also welcomed eight new members to its governing consortium, the Digital Entertainment Content Ecosystem (DECE), including Blockbuster and Walmart’s VUDU. DECE now includes more than 70 members in ten countries.
DECE explained that consumers can expect to start seeing UltraViolet physical media and sell-through content by fall.
UltraViolet is intended to make the digitization process more efficient for content creators and to simplify consumer ownership by eliminating the current roadblocks to moving content between systems.
For example, a single digital movie purchase could be viewed on a TV, on a desktop PC, and on a portable device (up to six family members can use the same UltraViolet account).
According to a related article from paidContent: “Interoperability is the most critical challenge for the digital ecosystem to overcome, and there’s a lot riding on UltraViolet. If the big studios and their partners can’t provide a system for viewing content across platforms that’s simple and relatively inexpensive, digital piracy may continue to ‘solve’ the interoperability problem for them.”
UltraViolet, the cloud-based service that enables consumers to view content across multiple devices, has opened its licensing platform to content, technology and distribution partners.
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