Speaking at the paidContent 2012 conference in New York last week, Fred Wilson of Union Square Ventures said the battle between content owners and tech firms could be avoided if media companies would adapt to digital distribution in order to keep the revenue flowing.
“I think those (traditional media) industries will survive and thrive, they just need to move from a fairly monopolistic distribution system to a wide open distribution system,” he said.
Wilson cited innovations such as radio, the VCR, and iTunes as historical examples of technologies that provided new revenue, while he suggests that music subscription services will also be successful.
“In a perfect world, Wilson said he’d like to see a system similar to a DNS registry in which content owners would register their content and make it available with rules in exchange for copyright enforcement,” reports paidContent. “That’s the fair compensation for society already enforcing the rights of copyright holders, he said.”
Has Wilson invested in companies that would make content registries a viable business approach?
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