Update: Amazon Provides Option for New Kindle Owners Not to See Ads
By Rob Scott
September 11, 2012
September 11, 2012
- Last week, we reported on ETCentric that the new lineup of Amazon Kindles would include advertisements that did not provide an opt out option for users.
- Now the company has announced it will provide Kindle Fire HD customers with an option to purchase their way out of the ads for $15.
- However, Business Insider suggests users may opt not to avoid the ads because they “won’t realize that they can turn off the ads, will be too lazy to turn off the ads, or, most likely, won’t want to turn off the ads.”
- According to the post, “the ads look cool” and customers will most likely get used to them quickly and possibly find them helpful.
- “But having the option to turn off the ads will silence everyone appalled by the idea that Amazon will shove ads down people’s throats while perfect Apple and Google won’t,” says Business Insider. “So it’s very much the right move.”
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