Update: Louis CK Sees Massive Success with Live at the Beacon Theater
By Rob Scott
December 23, 2011
December 23, 2011
- Last week ETCentric reported that comedian Louis CK was seeing some initial success with his distribution experiment of selling his self-produced show for $5 online. Many were surprised when he reportedly earned $200,000 in three days.
- Via the comedian’s event blog, we have an update…
- Louis CK has now grossed more than $1 million in 12 days. In a surprise move, he is giving much of the money away.
- “So it’s been about 12 days since the thing started and yesterday we hit the crazy number. One million dollars. That’s a lot of money. Really too much money,” he writes. “So I guess I want to set an example of what you can do if you all of a sudden have a million dollars that people just gave to you directly because you told jokes.”
- The performer is breaking the revenue into four segments: $250 thousand will cover production costs, another $250 thousand will be divided amongst staff members for a “big fat bonus,” $280 thousand will be donated to five charities, and the remaining amount will go to Louis CK. “Some of that will pay my rent and will care for my children. The rest I will do terrible, horrible things with and none of that is any of your business.”
- The comedian has an interesting philosophy regarding this experiment: “I never viewed the money as being ‘my money.’ I always saw it as ‘The money.’ It’s a resource. If it pools up around me then it needs to be flushed back out into the system.”
- If the concert continues to sell and makes another million dollars, he plans to give away more of the profits.
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