Upfronts 2012: Hulu Announces Four New Original Web-Based Shows
By Rob Scott
April 23, 2012
April 23, 2012
- At Upfronts 2012 last week, Hulu announced to potential advertisers that it plans to produce four new original Web-based programs.
- “Original television content made for the Web is a new market, with several technology powerhouses at the helm including Hulu, Yahoo and YouTube,” reports Digital Trends. “All three companies hope to capture the elusive mainstream audience, but we’re inclined to place our bets on Hulu after the announcement of its new line-up of Web-based shows.”
- Hulu’s initial jump into original programming included the critically acclaimed “League of Extraordinary Dancers” and “The Confession” starring Kiefer Sutherland. New programs will feature the likes of Danny Leiner, Seth Meyers and Adrian Grenier.
- Hulu says it will be investing $500 million in licensing content and producing original programs.
- “Between original Netflix renewing shows like ‘Lillyhammer,’ YouTube’s original content channels, and now Hulu, competition among Web-based services to offer original programming is just beginning to heat up,” suggests the article.
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