User Interfaces: Are Smart TVs Still Failing to Connect with Consumers?
By Karla Robinson
September 10, 2012
September 10, 2012
- Smart TVs have become more advanced with high-speed processors, built-in cameras and Internet connections. Even so, consumers are still opting to use their set-top boxes to access the Internet and other services because of the poor user experience on smart TV interfaces.
- “While many TVs now offer the same functionality and connectivity that previously only existed in such set-top boxes as Apple TV or Roku, most consumers simply aren’t connecting this way,” reports Fortune. “Jupiter Research predicts that by 2017 some 650 million users worldwide could be connected online via a TV, including through set-top boxes.”
- Some TV interfaces are not intuitive and there is no standard among the various manufacturers. “Imagine if each computer you used had an entirely different operating system, one of eight or 10 types, rather than simply Mac or Windows,” the article suggests.
- “Set-top boxes have other benefits over smart TVs,” the article adds. “For one, most larger screen HDTV sets can cost upwards to $2,000 and have an eight to 10 year life cycle, while a set-top box costs far less to replace.”
- “The TV stays in the house for eight years or more, and it can’t keep pace with the changing technology of the Internet,” says Colin Dixon, senior partner of The Diffusion Group.
- Dixon “noted in a recent study that this fragmentation could result in $1 billion in lost ad revenue alone,” explains Fortune. “Advertisers are struggling to decide which smart TV platforms to support.”
- “The problem with Smart TVs is they aren’t smart, not by a long shot,” suggests Rob Enderle, principal analyst for the Enderle Group. “They are more of an oxymoron.”
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.