Verizon Revamps Its Logo, Adds Discounted Streaming Deals

Verizon has restyled its logo and is making a more concerted push for a slice of the home market with the launch of a myHome bundle that pitches savings for those combining home Internet, live TV, streaming, and connected home services like cloud storage. Modeled after the company’s myPlan mobile package, myHome is available to new and existing Verizon customers who can choose among Fios, 5G Home or LTE Home Internet for prices starting at $35 per month. Subscribers can add streaming for $10 per platform and opt for a live-TV package of either Fios TV (where available) or YouTube TV.

“The new offering can provide some decent savings on the Disney bundle (ad-free Disney+, Hulu with Ads and ESPN+, previously $19 per month), a Netflix and Max bundle (normally $17 per month if purchased separately) and Walmart+ (normally $13 per month and includes Paramount Plus Essentials),” reports CNET, noting that those who choose all three of the above would “save $19 per month and get access to six streaming services.”

Over the next couple of months “Verizon will add $10-per-month options for the Apple One bundle (with Apple Music, Apple TV+, Apple Arcade and iCloud) or the Apple Music family plan (up to six accounts),” writes Variety.

Qualified low-income customers can save even more on Internet services, with plans starting at $20 per month, Verizon explains in an announcement.

Contracts are not required to take advantage of the streaming video platform pricing, “and similar to its wireless version, you can add or remove them at any time,” CNET reports. Customers who bundle mobile and home Internet plans will receive the best savings, according to Verizon Consumer CEO Sowmyanarayan Sampath.

To tout its new era, Verizon has “a new commercial that revisits its ‘Can you hear me now?’ tagline,” writes The Verge, noting that the “now” moment means “a lot more than just talking, with streaming video, filming TikToks, gaming, and FaceTiming shown to hammer home the point that this connection does a lot more than it did in 2002 when the campaign started.”

Variety says the new logo — “a red ‘V’ surrounded by a yellow glow — is meant to reflect the root words of Verizon’s name: ‘veritas’ (truth) and ‘horizon.’” Gone is the Verizon check mark that has been a component of the company’s brand identity since launch in 2000.

“CMO Leslie Berland said the check mark did not have an emotional connection with consumers,” Variety adds.

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