Verizon is opening its +play streaming hub in beta to mobile, 4G LTE and 5G home Internet customers. To sweeten the deal, the carrier is offering Netflix Premium free for a year to customers that sign-up for “a 12-month or seasonal subscription” to one of its other content partners. Verizon claims there are 20 platforms onboard for the beta launch, among them: HBO Max, Discovery+, Xbox Game Pass Ultimate, NFL+ and Peloton. Netflix Premium usually costs $20 per month (or $240 a year) and includes 4K streaming as well as ability to simultaneously download or watch on four devices.

“While you can’t sign up for a monthly subscription to a different service and then get this deal, there are a few ‘seasonal’ options” that make this offer “pretty compelling,” according to CNET. By way of example, CNET cites “a seasonal subscription to NFL+ Premium, which lets you stream local and national NFL games on a phone or tablet” for a “one-time $25 for the rest of this season,” which will qualify subscribers for the limited-time promotion of free Netflix, for a savings of $215 on the first year’s bill.

Those who are already Netflix subscribers can “can bring over your subscription and move to Premium through +play. However, Verizon doesn’t appear to offer Netflix’s other tiers,” CNET writes, noting that “it isn’t immediately clear if you’ll be able to downgrade from Premium through +play after the free year offer expires.”

Current HBO Max subscribers can also move their plans to take advantage of Verizon’s promotional package, “though you can’t move most other services. according to Verizon’s FAQ,” CNET explains.

Announced in March, +play is a hub Verizon subscribers are meant to use as a one-stop place to use to sign up, manage or cancel various streaming subscriptions. The +play website is also where Verizon will be marketing other deals and services.

“While the platform will recommend shows to watch or things to do, it won’t be a place for you to watch shows or view content. Instead, it will direct you to that service’s app or website,” notes CNET.

In its announcement, Verizon touts +play as a “first-of-its-kind content hub exclusive to Verizon” that builds on existing content services through providers including Disney+, Hulu, ESPN+, Discovery+ and AMC+, “all of which are featured in the new service.” More details are available at plusplay.verizon.com.