Streaming video platform Vimeo announced during the Sundance Film Festival yesterday that it has launched a new publisher network for content creators to reach their audiences directly. The Vimeo On Demand Publisher Network will provide partners with the ability to rent or sell premium, ad-free content from the Vimeo library via a transactional video player. While Vimeo already allows publishers to embed content on other sites, partners can now sell videos directly on their sites within articles or from VOD storefronts.

“In both cases, publishing partners will receive a cut of the revenue earned from purchases,” explains The Hollywood Reporter. “Publishing partners can choose from more than 50,000 videos currently available on Vimeo’s VOD library or can have Vimeo curate the channel for them. Vimeo will also give them access to exclusive titles each month.”

According to the press release, initial launch partners include The Atlantic; CBS Interactive Media Group’s TV Guide.com, TV.com and Metacritic; and TEN: The Enthusiast Network.

The Atlantic plans to offer documentaries and indie films related to technology, lifestyle and entertainment, while CBS Interactive is planning to embed VOD content across TV and film databases for enhanced search results.

“Vimeo and TEN are collaborating on custom Vimeo On Demand storefronts for TEN’s action and adventure sport media brands, including TransWorld Motocross, TransWorld Skateboarding, TransWorld Snowboarding, Surfer, Powder, and the GrindTV properties,” notes the release.

“The Vimeo On Demand Publisher Network is the next evolution of our VOD platform and provides a new avenue for communities to engage with Vimeo’s premium content,” said Vimeo CEO Kerry Trainor. “And by selling VOD content, the Publisher Network provides additional revenue streams — without advertising — not only for partners, but also for our creators exposed to a wider audience via premium publishers.”