Vimeo is promoting the original video content available for rent or purchase on its network by allowing viewers to access the same shows and movies directly from their TVs for the first time. Via an updated Roku app, viewers can now pay for and instantly stream selections from 30,000 titles. According to TechCrunch, when you “choose to buy from the new Roku app, you will be able to stream to any supported device — that way you can start watching on the big screen, then later return to view the programming on your smartphone or tablet.” In addition, Vimeo’s creator community should now be able to reach a wider audience.