Virtual Advertising Finds its Way into TV Syndication
By Rob Scott
July 8, 2011
July 8, 2011
- Virtual advertising is making its way into re-runs.
- An episode of “How I Met Your Mother” (that originally ran on CBS in March 2007) recently aired in syndication featuring a magazine cover that mentions a new movie, “Zookeeper.”
- The Kevin James comedy that appears in the four-year-old episode premieres today.
- The digital ad is an example of “virtual advertising” that inserts messages into video that wasn’t originally there — not a new technology, but perhaps an interesting approach for repurposed content.
- The article includes links to images before and after the digital insertion.
2 Comments
As advertising continues to contend with DVR and VOD, will a “virtual” product placement approach provide a viable alternative?
As advertising continues to contend with DVR and VOD, will a “virtual” product placement approach provide a viable alternative?
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