Vu Digital has developed new technology that breaks down video content frame-by-frame in order to translate elements into structured data and help customers analyze online videos. The company’s Video-to-Data product “identifies the objects in each frame, and then creates a chronological transcript identifying things like music, dialogue, faces, logos, text and graphics,” reports TechCrunch. The resulting data could prove valuable to content creators, marketers and publishers interested in “search engine optimization, personalization, ad targeting, and determining the ‘brand value’ of a video.”