We Should Expect 50 TV Everywhere Initiatives by July 2011
By Rob Scott
June 22, 2011
June 22, 2011
- According to research and consulting firm Parks Associates, global pay TV providers are expected to have nearly 50 TV Everywhere initiatives underway by July, marking a major increase since the initiatives began in 2009.
- Home Media Magazine reports that the ability of new tablets and smartphones to handle streaming video – in addition to the emerging growth of connected devices in the home – is helping to drive the trend.
- “What’s remarkable is the pace of the growth,” said Brett Sappington, a senior analyst with Parks Associates. “Traditionally, operators are not quick to invest in this type of thing.”
- It is projected that by next month, 81 percent of U.S. pay TV subscribers will have access to content on multiple devices.
- In terms of how consumers are using TV Everywhere initiatives so far, Sappington reports that VOD is clearly outpacing live TV streaming (most likely due to the clear-cut rights operators have with VOD).
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