Why is PostSecret the Best-Selling iOS App in America this Week?
By Rob Scott
September 8, 2011
September 8, 2011
- In its first four days of availability, the PostSecret iTunes app has drawn more than 100,000 users sharing more than 50,000 secrets.
- The $1.99 app is an extension of the popular community art project that started with people mailing in postcards containing their secrets and later spawned five New York Times bestselling books and a 2.1 million member online community.
- “Sharing a secret and connecting with someone that has a similar secret provides a cathartic release for people to overcome loneliness,” explains creator Frank Warren. “While the PostSecret app allows secret sharers to connect, they are doing so in a safe, anonymous and protected environment where no personal information exchanged.”
- Wired.com adds: “At a time when we often don’t know if our connection to our gadgets is pulling us away from actual human interaction or revealing too much about who we are and where we go, creating an app that collects our most intimate secrets and keeps us anonymous — while simultaneously making us feel closer — could prove to be a welcome relief.”
- An Android version of the app is expected later this year.
2 Comments
Interesting to see how this has become a social phenomenon… “This could be the death of the PostSecret blog,” Warren said in an interview with Wired.com. “My father was visiting with me last week and he said, ‘Frank, I don’t think you realize this but with the PostSecret app, people aren’t going to need you anymore, they’re not going to send postcards, it’s not going to be on the web anymore; it’s going to be on these mobile devices.”
Interesting to see how this has become a social phenomenon… “This could be the death of the PostSecret blog,” Warren said in an interview with Wired.com. “My father was visiting with me last week and he said, ‘Frank, I don’t think you realize this but with the PostSecret app, people aren’t going to need you anymore, they’re not going to send postcards, it’s not going to be on the web anymore; it’s going to be on these mobile devices.”
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