More than 250,000 customers have pre-ordered Nintendo’s Wii U at GameStop, and have shown preference for the more expensive Wii U Deluxe set, reports Polygon. The Wii U Deluxe set sells for $349.99 and the regular version retails for $299.99.
While Nintendo president Satoru Iwata is excited about the high pre-sale numbers, he cautions that Nintendo will lose money on the sale of Wii U hardware. The company hopes to profit from the sale of software.
“In addition to the yen’s continuous appreciation, the Wii U hardware will have a negative impact on Nintendo’s profits early after the launch because rather than determining a price based on its manufacturing cost, we selected one that consumers would consider to be reasonable,” explains Iwata.
“In this first half of the term before the launch of the Wii U, we were not able to make a profit on software for the system we we had to book a loss on the hardware, which is currently in production and will be sold below cost price.”
Customer demand for Wii U has outpaced production efforts. “As production only started this summer, it has now become more likely that it is our production capacity, rather than consumer demand, that will place limits on our Wii U prospects for this calendar year,” says Iwata.
“But we will make every effort to supply as many units as possible, and we will strive to continue to ship Wii U hardware without any interruptions in each regions even after its launch.”
More than 250,000 customers have pre-ordered Nintendo’s Wii U at GameStop, and have shown preference for the more expensive Wii U Deluxe set, reports Polygon. The Wii U Deluxe set sells for $349.99 and the regular version retails for $299.99.
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