Wikia Launches New Lightbox Multimedia Player and Syndication Deals
By Rob Scott
November 13, 2012
November 13, 2012
- Shortly after Wikipedia launched its HTML5 video player, its for-profit counterpart has released a streaming multimedia player and announced new syndication deals.
- Wikipedia founder Jimmy Wales launched Wikia as a “Web-hosting service for crowdsourced wikis, free for readers and editors, but funded by advertising to make money,” explains The Next Web.
- Now, Wikia has launched a new Lightbox streaming media player for the site’s 50 million monthly global visitors and is offering access to nearly 100,000 videos and 14 million photos, thanks to new syndication deals with AnyClip, IDG, IGN, RealGravity and ScreenPlay.
- Through the Lightbox, users can stream trailers, previews, clips and exclusive studio videos at up to 1080p HD. Additionally, fans will be able to curate this licensed content and insert it into wiki pages.
- During its beta period, Wikia offered multimedia collections on wikis for “Mortal Kombat,” “Shrek,” “The Hunger Games” and “The Lord of the Rings.”
- The Lightbox is now available to all 250,000+ Wikia communities. Video content is also shareable on Facebook, Twitter and via email.
- “The new video library, and Lightbox player will amplify Wikia’s naturally strong community creation and curation activities by enabling the assembly and packaging of user created and premium photo and video content in one place,” says Wikia CEO Craig Palmer. “These efforts will make it easier to showcase the passionate pursuit of knowledge through collaborative storytelling.”
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