Will Amazon Hollywood Announcement This Week Involve UltraViolet?
By David Tobia
September 5, 2012
September 5, 2012
- Amazon is expected to announce new versions of its Kindle tablets at a press event in Santa Monica on Thursday. The location suggests the announcement could include a video-related improvement for the Kindle tablets.
- Seth Porges of Forbes speculates that Amazon may plan to announce a major expansion of its Amazon Prime video service. But TechCrunch reports that “an expanded Amazon Prime library doesn’t make much sense,” because Amazon has successfully grown the service with slow, steady additions.
- Rather, TechCrunch suggests Amazon could target its existing partnership with UltraViolet. UltraViolet integration would greatly increase the video content available on Kindle devices.
- Amazon could replicate Vudu’s disc-to-digital agreement, whereby users can bring DVDs to Walmart stores and convert the titles to digital copies for $2 to $5.
- And TechCrunch speculates Amazon could go even further with the program by converting archived DVD purchase information into digital copies. Users would not have to go to a physical store — they would simply click and pay.
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