Will Disney be Next to Impose 28-Day Wait on DVD Rental Services?

By Karla Robinson
February 9, 2012

Disney is considering imposing a 28-day wait before making content available to Redbox and other DVD services, according to CEO Bob Iger.
“We are in discussions to go to the 28-day window — to not sell directly our physical goods to these entities unless they adhere to a 28-day window,” he told analysts on Tuesday.
Other studios — including FOX, Universal and NBCUniversal — already have a 28-day window in place and Warner Bros recently extended its window to 56 days.
“Iger said during the question-and-answer period on a conference call to discuss quarterly earnings that Disney’s studio hadn’t imposed a delay on the likes of Redbox before because ‘it was not seeing any effect from these dollar-rentals on their sell-through business,'” according to The Hollywood Reporter. However, soft DVD sales may now be the result of these services.
“[The studio] decided to take a step in the direction of further protecting the initial window of the sell-through,” Iger said.

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