Will Ease-of-Use Help Apple iPhone Compete in the Enterprise Space?

  • Apple is making a push for smartphone business users by launching a new page on its site for iPhone’s use in the enterprise market.
  • “The info-packed page shows how the iPhone is used in the business setting to organize days, manage projects, setup meetings, read mail, set calendar appointments, keep contacts organized, and more,” reports 9to5Mac.
  • The company is highlighting related apps available in the App Store including MicroStrategy, OmniFocus, GoToMeeting, and TripIt. Another Apple page highlights businesses using the iPhone, including Lowe’s, GE and Gap Adventures.
  • Over the last year, Apple has been working to better compete with Microsoft and RIM in the enterprise space.
  • “At the end of the day, I think more and more businesses are starting to realize where they need to put their money,” comments the post. “Apple’s new page should help IT heads to choose the products from Cupertino, rather than the plastic phones from up north.”

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