Will Online Film Viewing in the U.S. Surpass Physical Discs in 2012?

  • According to research firm IHS Screen Digest, online movie viewing will exceed viewing on DVDs and Blu-ray this year.
  • Legal online viewing is expected to grow from 1.4 billion movies last year to 3.4 billion this year. Meanwhile, viewing movies on physical discs will decline from 2.6 billion to 2.4 billion.
  • Streaming services from Netflix and Amazon represent 94 percent of paid online movie viewing.
  • “The report highlights the price disparity between online purchases and movies sold in retail shops,” reports Bloomberg. “Consumers paid an average of 51 cents for every movie consumed online, compared with $4.72 for physically purchased videos, IHS found.”
  • “We are looking at the beginning of the end of the age of movies on physical media like DVD and Blu-ray,” says Dan Cryan, IHS senior principal analyst. “But the transition is likely to take time: almost nine years after the launch of the iTunes Store, CDs are still a vital part of the music business.”

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