Geek.com reports that Facebook may consider using some of its $16 billion IPO earnings to acquire companies, with Opera representing a potential target.
Opera is an attractive prospect because it already owns 4th Screen Advertising and Mobile Theory. Facebook could capitalize on these mobile advertising resources, as Mobile Theory brings in billions of ad impressions per month and 4th Screen counts sites including MTV and IMDb as clients.
Opera’s Turbo system, which compresses Web pages, could allow Facebook to “serve up a faster, more efficient mobile experience to users,” notes the post.
Additionally, Opera could be used by the social network to gather analytics about millions of Web users, even if they do not log on to Facebook.com. This would allow them to better tailor their advertising.
“Data and advertising income for Facebook and a potentially massive boost to Opera’s user base. Sounds like a win-win situation, at least from a business standpoint,” comments Geek.com.
Geek.com reports that Facebook may consider using some of its $16 billion IPO earnings to acquire companies, with Opera representing a potential target.
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