The International Telecommunication Union reports that social media use has reached a global audience of one billion. With a reported 901 million monthly active users, Facebook leads the social media world, capturing about 90 percent of global social media users.
Facebook, Twitter, and LinkedIn capture upwards of 900, 200, and 120 million users respectively, but most other social media sites have failed to globalize and instead remain localized within only a few nations.
The ITU confirms Facebook’s reports that most use now comes from mobile platforms rather than from fixed broadband networks. Analysts partially attribute this to broadband penetration as low as 4.8 percent in developing countries. Industrial countries average about 26 percent penetration.
Low broadband availability suggests Facebook and other social media providers may shift towards low-end feature phone versions aimed to provide less sophisticated usage, possibly using the USSD technology available on nearly all phones.
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