Noticeably absent this week from Apple’s WWDC was an announcement regarding its long-rumored television offering. However, Peter Kafka suggests that an outline for Apple’s TV plans are emerging in plain sight.
“It’s possible that Tim Cook really will come out with a big, shiny, integrated TV set,” writes Kafka for AllThingsD. “But regardless, he appears to be building the ‘real’ Apple TV right in front of us. The key here is to focus not on the hardware but on the software, the content, and the way users will get to access all of that stuff.”
Since March, Apple TV users have been able to access the Netflix service through their iTunes accounts. This integration may serve as a template for future deals to provide additional content.
This week in San Francisco, Apple unveiled AirPlay mirroring via the Mountain Lion OS that allows users to send content from a Mac directly to the TV using the Apple TV box, what Kafka describes as “another important piece of the puzzle.”
Although not yet promoted as such, AirPlay mirroring may open new possibilities for sending whatever is on your Safari browser (from multiple devices) directly to your TV, potentially leading to “a new breed of dual-screen Apple TV + AirPlay apps.”
“It’s already happening: From MLB, which allows you to use your iPad as a second screen for HD baseball game broadcasts, to games that render on the TV while using your phone or tablet as a controller, to many of Apple’s own native apps like iPhoto and Keynote which present rich interactive interfaces on the iPad while rendering media onto the TV,” says Brightcove CEO Jeremy Allaire.
Noticeably absent this week from Apple’s WWDC was an announcement regarding its long-rumored television offering. However, Peter Kafka suggests that an outline for Apple’s TV plans are emerging in plain sight.
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