Xbox Moves Toward Interactive TV with Hire of CBS Entertainment Exec
By emeadows
September 24, 2012
September 24, 2012
- “The future of Microsoft’s Xbox appears to be moving briskly toward interactive TV, based on a high-profile hire of CBS Entertainment’s former television chief and the launch of two interactive TV ‘programs’ that tap into Microsoft’s Kinect peripheral,” reports ReadWriteWeb.
- Former CBS executive Nancy Tellem will run a dedicated Xbox content studio under her new position as president of Microsoft’s Entertainment & Digital Media.
- “According to analyst Richard Doherty, Tellem will be responsible for luring new content to the Microsoft Xbox platform, competing with Google’s YouTube and Netflix in what he characterized as a bidding war,” notes the article. “She also will be tasked with working with content providers to help develop content like the two new Kinect programs, ‘Kinect Sesame Street TV’ and ‘Kinect Nat Geo TV.'”
- Tellem knows content. According to the article, she greenlit CBS hits such as “CSI,” “Everybody Loves Raymond” and “The King of Queens” — and helped create “Friends” and “ER.”
- The Xbox has evolved from a gaming console to an all-inclusive entertainment hub. “Tellem’s role appears to be designed to make sense of this combination of original programming, interactive television and interactivity,” suggests ReadWriteWeb.
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