Yahoo and CNBC have partnered to jointly create and distribute business oriented content across networks. Yahoo Finance and CNBC will co-brand original content on both Yahoo Finance and CNBC.com.
“Partnering with CNBC will allow Yahoo Finance to expand its offerings instantly and enhance its position as the most viewed and utilized finance site in the world,” explains Yahoo interim CEO Ross Levinsohn.
“With CNBC taking a central role on the biggest business news site in the world, we now have the ability to provide real-time news, analysis and information to a larger audience and offer unmatched advertising solutions for marketers looking for access across multiple platforms,” adds CNBC CEO Mark Hoffman.
Financial details of the multi-year deal have not been revealed.
“Together, the companies aim to reach an unduplicated online audience of more than 40 million U.S. viewers each month,” reports CNET.
Yahoo and CNBC have partnered to jointly create and distribute business oriented content across networks. Yahoo Finance and CNBC will co-brand original content on both Yahoo Finance and CNBC.com.
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