Yahoo and Spotify have agreed to partner in a deal that will bring Spotify’s music library to Yahoo’s Media network. Spotify will also promote Yahoo’s app on the Spotify platform.
The deal will override a four year partnership between Yahoo and music service Rhapsody.
“The deal will see Spotify first rolling out to Yahoo Music. Later it will also start appearing in other verticals within the media network, including Yahoo Movies and omg!” reports TechCrunch.
A related post from AllThingsD explains that “Yahoo users will see Spotify links on their site, but will only be able to play music if they’ve already downloaded and opened up Spotify’s software (new Spotify users will still have to sign up for the service using their Facebook login).”
Yahoo will receive a commission if a Yahoo referral results in a paid subscription for Spotify. The two companies will not share any advertising revenue.
The deal will help Spotify gain exposure, as it looks to grow its 10 million users. Yahoo claims to reach 700 million people, so the deal will certainly get Spotify in front of more eyes.
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