Yahoo will introduce a new lineup of original programming beginning in early October, reports Variety.- The eight short-form series will feature appearances from actors including Morgan Spurlock, Niecy Nash and Judy Greer.
- Erin McPherson, VP and head of video at Yahoo, indicates this is the first phase in a planned increase for 2012 regarding originals hoping to “yield even bigger names, longer programs and maybe even scripted fare.”
- “While Yahoo isn’t about to overtake Fox or CBS as those nets launch their fall schedules, the company will mix some traditional TV programming tactics with its own new-media savvy,” suggests the article.
- Yahoo reportedly leveraged user metrics to determine what types of shows would sell and has plans to redesign its video platform to be more like Netflix and YouTube.
- According to Variety: “Of the 47.3 million video streams Yahoo generated in July, its original series alone garnered 27 million — more than the 24.4 million Hulu scored in its entirety that month.”
Topics: CBS, FOX, Judy Greer, Morgan Spurlock, Netflix, Niecy Nash, Streaming, Variety, Video, Yahoo, YouTube
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