Through an exclusive deal with the NFL announced yesterday, Yahoo will host the first free, live webcast of a regular-season football game when the Buffalo Bills take on the Jacksonville Jaguars October 25 in London. “For the NFL, the streamed game is an experiment to understand the complex economics of digital streaming and gauge the audience for watching American football in the rest of the world,” notes The New York Times. “For Yahoo, winning the digital rights to the popular game is a rare victory against more successful rivals like Google and Facebook, who compete with it for attention and ad dollars.”