Yahoo has launched a third major update to its IntoNow second-screen TV app, which now allows users to tag and identify a song that’s playing during a TV show.
The company says the music sync function works with live performances, featured songs, or even background music. For users interested in a particular song, the app can direct them to iTunes or YouTube.
The new release “takes a step back from earlier versions, which were focused on TV discovery and sharing metadata with users,” notes TechCrunch. “It found that users were getting little actual utility out of those features, and they weren’t coming back for more… So the team set about re-imagining ways it could promote more interaction with the app.”
A new feature called CapIt allows users to automatically grab an image from a show and then caption it, with an option to share with friends via Facebook, Twitter or IntoNow.
Another new feature is the ability to create group chats around a particular TV show or event, including an option to set up recurring chats that take place throughout a given season.
IntoNow has been downloaded more than 3 million times. according to Yahoo. The latest update is currently only available for its iOS version.
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