After a limited introduction in select markets and to Premium subscribers, YouTube’s Playables free gaming catalog is rolling out to all users. More than 75 games are currently accessible on desktop, Android and iOS by visiting the main YouTube home page and selecting Playables in the Explore menu. Games can be shared by tapping the three-dot “more” menu. The lightweight offerings include popular titles like “Angry Birds Showdown,” “Words of Wonders,” “Cut the Rope” and “Trivia Crack,” among others. Availability will ramp up gradually over the coming months.
As YouTube parent Google marshals its forces to integrate AI, “there are questions about the technology’s impact on its ads businesses’ cash cow, driven by the sponsored links that appear above search results,” TechCrunch writes, speculating that free games “could become another place to serve ads further down the line.” For now, “Google hasn’t signaled its intention to monetize its Playables.”
And, because they are free and are not currently pushing in-app purchases, “Playables don’t directly challenge the app store model or break Apple’s rules,” TechCrunch adds, noting that they do, however, “compete with the App Store’s free games, which are often downloaded by casual gamers and generate revenue via ads.”
“It feels like everybody wants to get into mini-games lately,” writes Tom’s Guide, citing LinkedIn’s recent games debut with a trio of puzzles. Netflix ramped up its gaming presence throughout last year.
Tom’s criticizes some of the games for not being original, writing that “we’ve definitely seen ‘Bazooka Boy’ and ‘Mob Control’ as advertisements in other games,” though it does recommend “Alien Shooter,” calling it “a pretty fun ‘Space Invaders’ knock off.”
ReadWrite says the casual games are “designed to be the perfect waste of time while you are waiting for public transport or on the daily commute.”
While “Netflix has been growing its own game catalog through acquisitions, licensing deals and in-house game development,” publisher Epic Games “is looking to leverage new EU regulations to bring its games store to European users,” TechCrunch reports, concluding that “these moves highlight how companies are using games to route around App Store commissions while boosting their own bottom lines.”
In a blog post, YouTube calls Playables “a fun, interactive way to experience YouTube,” adding that players will be able to save game progress and track all-time best scores.
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