YouTube Announces Skippable In-Stream Ads Planned for Mobile Content
By Karla Robinson
August 24, 2012
August 24, 2012
- YouTube is enabling mobile publishing to provide skippable in-stream ads on mobile devices, which could make more videos available to smartphones and tablets.
- “YouTube’s lack of mobile advertising has been one reason a small number of content suppliers bar their YouTube content from going out through YouTube’s mobile and tablet channels,” reports paidContent.
- Before, YouTube only had mobile website banners, non-skippable 15-second pre-rolls and Promoted Video ads in mobile searches.
- But the skippable ads won’t be coming to your iPhone just yet. “Don’t expect to find the ads inside YouTube’s current, aging iOS app, however. That was built by Apple. Google will build its own for iOS after Apple’s iOS 6 update rips out the app,” notes the post.
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