YouTube Expands Features and Adds an Authentication Tool
October 22, 2024
YouTube has added new features to its apps for mobile, Web and TV, including expanded controls for playback speeds, badges, a miniplayer redesign, and the ability to create collaborative playlists. The company is also debuting an authenticity tool. By affixing a “captured with a camera” label, creators can indicate their work is shot with an actual camera, with unaltered visual and audio. Among the general platform improvements that YouTube implements annually, users can now share playlists via link or QR code, and create custom thumbnails for those lists, either by uploading an image or generating one with AI.
To generate a custom thumbnail with AI, “tap ‘Create with AI,’ pick a theme, and choose from the AI-powered creations,” YouTube explains in a blog post.
This is one of the first AI implementations since YouTube CEO Neal Mohan announced last month that the platform would be integrating parent Google’s Veo AI throughout the rest of the year and into 2025. Even uploaded thumbnails can be personalized with with text, filters, or stickers.
Later in the year, YouTube plans to “add the ability for collaborators to vote on videos,” which creators can use “to get feedback on videos through a playlist,” TechCrunch reports.
PCWorld calls the new miniplayer an “important improvement” for the mobile YouTube app, as it “allows you to watch videos and navigate the app at the same time.” For those using it with the YouTube TV app it will allow “continued interaction with the content” on the bigscreen, YouTube says, also generally mentioning subtle improvements that “give everything a more cinematic feel.”
The “captured with a camera” label “can be seen in action courtesy of digital content authentication service Truepic, which uploaded a video to its channel,” writes The Verge, noting that the disclosure appears in the video description panel. Truepic now claims to have the “first authentic video with C2PA Content Credentials on YouTube.”
In an effort to battle deepfakes, YouTube is “leaning on the C2PA standard to detect the authenticity of uploaded videos,” according to The Verge, which says this means “the feature will work only with recording devices and tools that support the metadata.”
Leica is among the companies that are already implementing content credentials in hardware. “However, it isn’t yet clear whether those credentials will trigger YouTube’s labels,” The Verge notes.
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