YouTube Job Posting Hints at Possible Mobile Music Video Service
By Karla Robinson
September 28, 2012
September 28, 2012
- YouTube wants to launch a new mobile music service that enables users to easily discover music via multiple categories, according to a new LinkedIn job posting.
- The Google-owned video platform wants to create “new systems from the ground up that will generate millions of new music videos and surface YouTube’s music video catalog by artist, discography, and genre to users on mobile devices for the first time,” suggests the job posting for technical program manager.
- YouTube has had some difficulty in the mobile space because not all of its content was available on its app.
- “Previously, publishers were able to opt out of displaying their videos on mobile devices,” GigaOM explains. “Now, publishers can only block their videos from being displayed without ads — which means that a lot more monetized clips, including numerous music videos, are available on mobile devices.”
- The site created its own iOS app after Apple’s YouTube app was removed in iOS6. The company must also compete with Vevo apps that separately run their own videos and advertising, even though Vevo is a YouTube content partner.
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