YouTube Launches New iPhone App, Hopes to Draw Major Labels
By Rob Scott
September 21, 2012
September 21, 2012
- YouTube has unveiled an iPhone app that allows users to stream content optimized for their devices, while providing YouTube parent Google the opportunity to generate revenue through ads.
- The third-party app, which replaces Apple’s own YouTube platform, will also offer YouTube the ability to expand content options by adding major labels and other publishers that had opted out of the ad-free version.
- “One of the app’s most notable new features, if you can call it that, are ads,” reports GigaOM. “Launching its own app means that YouTube can now monetize its videos on the iPhone. For YouTube, this means making more money with mobile: The site also announced Tuesday that it now clocks 1 billion mobile views every single day.”
- “Other features include easier sharing through Twitter, Facebook and Google+, as well as the ability to leave comments on a video while you’re still watching it,” notes the post. “YouTube’s iOS app also supports AirPlay mirroring.”
- The iOS app is optimized for the iPhone and iPod touch; an iPad version is in development.
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