YouTube Looks to Fund New Projects, Cut Unsuccessful Original Channels
By Karla Robinson
August 28, 2012
August 28, 2012
- According to insiders, YouTube will be cutting some less successful original channels by the end of the year, continuing its effort to clean up the quality of its content.
- YouTube execs will also be deciding on new projects to fund, “as it hones in one the most lucrative models,” the New York Post writes.
- “The weeding out of the less-popular videos comes amid a new emphasis at YouTube on the time viewers spend on the channel — and not just how many views each channel gets,” explains the article. “YouTube is also looking to upgrade the quality of its videos and tweaked its algorithm in April to help the move.”
- The added emphasis on quality and the funding of original content may have contributed to an increase in viewing. “Since January total hours watched on YouTube jumped 33 percent to 4 billion from 3 billion,” notes the article.
- And as viewing goes up, so does YouTube’s advertising revenue. One Citigroup analyst anticipates the site’s revenue to increase 50 percent from 2011 to $3.6 billion.
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