YouTube Shorts Offers New Features to Compete with TikTok

YouTube Shorts has added six new creator features designed to make it more competitive with TikTok. The automatic reconfiguration tool that converts long-form videos into Shorts is coming to Android, while another upgrade lets users type in dialogue that becomes narrated speech. An “Add Yours” sticker will now invite others to share content related to a video that’s been posted, while special effects that evoke the look and feel of “Minecraft” celebrate the 15th anniversary of the popular video game. Stylized captions and a remix tool round out the add-ons announced by YouTube Chief Product Officer Johanna Voolich.

The new tools that make it easier for YouTube creators to “capitalize on its existing and sizable collection of public videos are of particular interest,” writes TechCrunch of the reconfiguration feature, which YouTube calls Auto Layout.

The streamer last year introduced a similar tool for desktop, but is now improving it and making it available for Android. It tracks the main subject in a long-form video and will automatically and dynamically pan, zoom and crop when remixing long-form videos to Shorts, YouTube explains in a blog post.

“Two of the offerings focus on how you want to present the audio and speech in your video,” notes TechCrunch, explaining that “one lets you create auto-generated captions that you can edit and customize with different fonts and colors, while another lets you choose from four voices to have your text narrated or spoken out loud.”

The Verge says TikTok has had an auto narrate feature for some time, calling those voices “sometimes startlingly robotic” and frequently heard on “videos with something to promote.” YouTube currently has four voices from which to choose “whereas TikTok has… quite a few more.”

Of the two new “Minecraft” effects, one called Minecraft Spring lets creators film their video inside the “Minecraft” world, while another, “Minecraft Rush,” is a mini-game YouTubers can partake of inside the Shorts player, tapping blocks to see who can clear the screen the quickest while capturing all the action for replay.

“Another tool will let people remix a remix,” TechCrunch points out, explaining that “remixes are Shorts videos that incorporate a video segment from another user’s YouTube video or Shorts video, so long as the video is public and the creator hasn’t opted out of having their content reused in this way.”

Although YouTube has made various video remix tools available, “the new addition will let creators create remixes from existing remixes, instead of only from other long-form or Shorts videos,” TechCrunch reports.

The new features are demonstrated in a video update featuring Voolich. As of September 2023, YouTube Shorts have been receiving about 70 billion daily views, according to TechCrunch.

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