YouTube Unveils New AI-Powered Features at Creator Event
September 20, 2024
YouTube is going all in on generative AI with nine new generative features announced at the Made on YouTube creator event in New York. Google DeepMind’s AI video generation model, Veo, is coming to YouTube Shorts later this year, enabling “even more incredible video backgrounds, breathing life into concepts that were once impossible to visualize,” as well as six-second standalone AI segments that can be incorporated into short videos. “Imagine a BookTuber stepping into the pages of the classic novel ‘The Secret Garden,’” suggests YouTube Chief Product Officer Johanna Voolich in describing the new AI-powered features.
“Whether it’s about self expression, finding community, or reaching financial freedom … we’re bringing the transformative power of AI to that journey,” Voolich writes on the YouTube Blog.
The Inspiration Tab in YouTube Studio is getting a makeover that includes a “brainstorming buddy powered by generative AI,” Voolich says, explaining that it will “help curate suggestions that you can mold into fully-fledged projects with video ideas, titles, thumbnails, and outlines to match your style.”
That feature is available now, according to TechCrunch, which says it draws on comments fans leave for creators, like request for a follow-up to a certain clip. Next year, the platform will add a shortcut to take creators directly to the Inspiration Tab from anywhere they find inspiration.
Wired calls the announcements “the company’s most extensive AI video integration to date,” adding Google will update its Dream Screen AI green-screen tool with the more sophisticated Veo model in the coming months, “ahead of next year’s full rollout of generated clips.”
“YouTube also is planning to expand its automatic dubbing tool, which can generate translated audio tracks for videos in different languages,” Variety notes.
The translation capability, which YouTube had been testing with a small number of creators, is coming to “hundreds of thousands more” in the months ahead, “and will expand the number of languages it supports,” Voolich writes.
“And Creators will be able to organize their content into seasons and episodes, making it look more akin to subscription streaming services like Netflix,” Variety reports, previewing “other enhancements for YouTube on TV screens with ‘immersive content’ that plays directly from a creator’s channel, along with streamlined subscription options and easier access to links in descriptions.”
A full list of the AI updates is detailed with examples in a Google Blog post. As of now, there’s no official comment from YouTube about the pricing of the generative video tools, which YouTube has been introducing for free, leaving the door open for future subscription fees.
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