During an earnings call on Thursday, Google SVP and chief business officer Nikesh Arora talked about growth at YouTube, “saying that the company had finally found a business model that works for the giant video site,” reports TechCrunch.
“YouTube unites the world through video,” said Arora, citing the company’s relationship with the upcoming Summer Olympics as one example.
YouTube will serve as the live streaming platform for NBCUniversal in the U.S. and will provide video coverage for more than 60 other countries.
Arora discussed the growth in “monetization for its content partners,” noting that the company has “thousands of partners now making more than six figures a year,” according to the post.
He also said that Google is working on a way to show that ads are more effective on YouTube than on traditional TV.
“Arora claims that YouTube ads show a higher ROI than TV ads for brand advertisers. Not just that, but given the number of views and viewers, as well as the comparative CPMs between online and TV, YouTube could provide greater reach than comparable TV adverts,” writes TechCrunch.
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