Zynga with Friends: Social Gamer Plans Launch of Cross-Platform Network

  • Zynga is attempting to provide its 290 million players a better chance at syncing up with others to play games on various devices and platforms.
  • At the company’s second annual Zynga Unleashed event in San Francisco, it unveiled “a unified platform to bring players together across portals such as the Web, Android and iOS, Facebook and Google+,” reports AllThingsD.
  • The idea was created around the Zynga message center, which contains “a player’s friends list, an activity feed of friends’ gaming statuses, and a list of gaming suggestions based on what games you and your friends are already playing,” explains the article.
  • The more social the games can become, the better it is for engagement, which is precisely what Zynga and developers want.
  • “Players can also connect using the newly launched real-time multiplayer feature which, just like it sounds, allows multiple players across separate devices to play with — or against — one another simultaneously,” according to AllThingsD.
  • The platform is set to start rolling out in the “near future” on Zynga’s website, Facebook and mobile devices.

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